Art piece
top of page

Skincare Brand Website (Concept Stage)

OVERVIEW

A conceptual site design for a new skincare brand introducing its hero product line to a new market and audience.

skincare website ui/ux website design mock

ROLE

UX/UI Designer

PLATFORM

Responsive Desktop and Mobile Website

TOOLS

Adobe Creative Suite (Illustrator, Photoshop)

CHALLENGES

Introduce a new skincare brand to digital audiences through an integrated content + UX approach that builds trust and curiosity by balancing education, brand storytelling, and product exploration for a target audience unfamiliar with the brand.

image of a macbook
skincare website ui/ux website design mock

HOME PAGE

image of skincare website ui/ux website design mock
image of skincare website ui/ux website design mock
image of skincare website ui/ux website design mock

PRODUCT PAGE

image of skincare website ui/ux website design
image of skincare website ui/ux website design
image of skincare website ui/ux website design

APPROACH

  • Created responsive layouts for mobile-first browsing

  • Developed content structure for product and brand discovery

  • Delivered accessible design system and user flows

BRANDING & MARKETING STRATEGY

In addition to UX/UI, I also led the campaign’s brand strategy, content structure, and initial moodboarding—ensuring that design decisions aligned with the tone and market positioning.

DELIVERABLES

  • Campaign moodboard and creative direction

  • Content strategy document and copy drafts

  • Wireframes and responsive UI mockups

CONTRIBUTIONS

Content Writer

Aqilah Zailan

Big Idea, Art Direction, Website Design

Carmen Tan

CHECK OUT MORE CAMPAIGNS

Select any image to dive deeper! ✨

WANT TO TEAM UP ON SOMETHING AWESOME?

 Whether you need fresh creative ideas, animation magic for your business, or just want to swap cat videos (I'm always down for that!)

THANK YOU FOR VISITING

I'm always looking for new and exciting opportunities. Let's connect.

  • LinkedIn
  • Instagram
  • Facebook
  • Threads

© 2024 by CarmenTan.Art . All rights reserved.

bottom of page