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Skincare Brand Website (Concept Stage)
OVERVIEW
A conceptual site design for a new skincare brand introducing its hero product line to a new market and audience.
ROLE
UX/UI Designer
PLATFORM
Responsive Desktop and Mobile Website
TOOLS
Adobe Creative Suite (Illustrator, Photoshop)
CHALLENGES
Introduce a new skincare brand to digital audiences through an integrated content + UX approach that builds trust and curiosity by balancing education, brand storytelling, and product exploration for a target audience unfamiliar with the brand.
HOME PAGE
PRODUCT PAGE
APPROACH
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Created responsive layouts for mobile-first browsing
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Developed content structure for product and brand discovery
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Delivered accessible design system and user flows
BRANDING & MARKETING STRATEGY
In addition to UX/UI, I also led the campaign’s brand strategy, content structure, and initial moodboarding—ensuring that design decisions aligned with the tone and market positioning.
DELIVERABLES
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Campaign moodboard and creative direction
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Content strategy document and copy drafts
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Wireframes and responsive UI mockups
![Physiogel Microsite Mainpage Design-Desktop [Recovered]-03.png](https://static.wixstatic.com/media/a969ed_720ef930042f42029b57e67aee491f91~mv2.png/v1/crop/x_156,y_0,w_814,h_814/fill/w_160,h_160,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Physiogel%20Microsite%20Mainpage%20Design-Desktop%20%5BRecovered%5D-03.png)
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