I'm a senior creative with over 10 years of experience across the animation, motion graphics and digital marketing industries, spanning art direction, integrated campaigns and brand strategy.

 

I started out in animation and storytelling, moving into leading creative across social, integrated campaigns and digital experiences. I connect the bigger picture, shape visual direction, build systems teams can work with, and make sure ideas translate clearly across every platform and channel.

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Originally from Malaysia and now based in Melbourne, I've worked across beauty, fintech, FMCG, government and broadcast, including in-house at Xero. I partner closely with strategy, marketing and development teams to bring ideas to life with intention and craft.

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Currently available for freelance, contract, consultancy and creative roles.