First consumer skincare brand from a pharmaceutical company, with no visibility or its own platform. I built the pitch from positioning, strategy, and creative direction.

A full visual rebuild delivered in two weeks. I directed the campaign's motion, UI/UX, and social rollout end-to-end.

I directed photoshoots, videography, and storyboards for Clarins' social content, localized for the Malaysian market, acting as creative QA across the full pipeline.

A Raya campaign built on cultural insight and environmental awareness. Strategy, art direction, influencer direction, and full campaign rollout.

I led concept, illustration, and motion for Xero's brand charm set, part of the Emotional Tax Return campaign.

A clinical brief for breast cancer awareness campaign turned into emotional storytelling. Concept through delivery, including strategy, art direction, animation, and social.​