O'CERA
Pharma to consumer · Brand platform · Naming · Campaign · Digital
RESULTS:
Pitch Win
KOSÉ
Full campaign rollout · Motion · UI/UX · Social content strategy & execution
A full visual rebuild delivered in two weeks. I directed the campaign's motion, UI/UX, and social rollout end-to-end.
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RESULTS:
716% engagement ROI · 145% traffic ROI
KOSÉ
Healthcare Campaign · end-to-end animation · Illustration · Storyboarding · Concept to final cut
A clinical brief for breast cancer awareness campaign turned into emotional storytelling. Concept through delivery, including strategy, art direction, animation, and social.​
Result:
55K+ views · Full concept-to-motion ownership, solo-produced
![Physiogel Microsite Mainpage Design-Desktop [Recovered]-03.png](https://static.wixstatic.com/media/a969ed_c17c8459c4f04f8c92fd8bf34223d27e~mv2.png/v1/crop/x_145,y_0,w_1278,h_827/fill/w_473,h_306,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Physiogel%20Microsite%20Mainpage%20Design-Desktop%20%5BRecovered%5D-03.png)
PHYSIOGEL
Campaign creation· Gamified UX · Microsite · Sampling strategy · Social content
A gamified microsite and sampling mechanic built for at-home skincare discovery during lockdown. I directed art direction, campaign hero animation, and end-to-end content creation.
RESULTS:
200% Traffic ROI · 150K+ views
XERO
Brand illustration · Motion design · Campaign · In-house
I led concept, illustration, and motion for Xero's brand charm set, as part of the Emotional Tax Return campaign. Currently sits within Xero's brand system.
RESULTS:
Shipped as part of Xero's company-wide rebrand
KOSÉ
Cultural insight · AR experience · Microsite · Bilingual UX · Social
RESULTS:
150% ROI · 40% CPC improvement · 57% CPM improvement
ELLGY PLUS
Cultural campaign · Gamification · UI/UX · Performance marketing
A festive digital campaign blending Chinese New Year cultural motifs with a gamified shopping experience. I directed creative strategy, UI/UX, and performance content.
RESULTS:
1.8x festive revenue · 57% conversion improvement · 103% revenue YoY
MY CAMPAIGN FRAMEWORK APPROACH
STEP 01
Objectives & Insights
Business goals, audience behaviour and competitor landscape, establishing what the work needs to achieve.
STEP 02
Strategy & Positioning
Unique value proposition, messaging framework and channel roles, building the strategic foundation for creative.
STEP 03
Ideation & Strategy
Campaign concept, narrative system and content pillars across paid, owned and earned channels.
STEP 04
Integrated Execution
End-to-end production across social, web, motion and paid, adapted for every channel and format.
STEP 05
Performance Testing
A/B testing, creative variants and audience testing to optimise engagement and conversion.
STEP 06
Optimisation & Scaling
Data analysis and budget reallocation, refining creative and scaling the assets that perform.