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Travel Apps

WEBSITE & LANDING PAGE DESIGN

I create digital experiences that feel intuitive for users, and meaningful for brands. From campaign microsites to e-commerce pages, every design starts with strategy and empathy to turn ideas into interactions that convert.

PORTFOLIO

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Internship Match – UI/UX Website Design (Concept Stage)

internship job search website home page ui / ux design

ROLE

UX/UI Designer

PLATFORM

Responsive Desktop and Mobile Website

TOOLS

Adobe Creative Suite (Illustrator, Photoshop)

OVERVIEW

This was a conceptual UX/UI design for a responsive internship-matching platform, aimed at simplifying the connection between students and hiring managers

CHALLENGES

Design a user-friendly experience that balances the needs of two distinct user types: students and recruiters.

APPROACH

Conducted persona research and mapped dual user journeys
Designed a dashboard system with customizable filters
Simplified onboarding using progressive disclosure

Skincare Brand Website (Concept Stage)

skincare website ui/ux website design mock

ROLE

UX/UI Designer

PLATFORM

Responsive Desktop and Mobile Website

TOOLS

Adobe Creative Suite (Illustrator, Photoshop)

OVERVIEW

A conceptual site design for a new skincare brand introducing its hero product line to a new market and audience.

CHALLENGES

Introduce a new skincare brand to digital audiences through an integrated content + UX approach that builds trust and curiosity by balancing education, brand storytelling, and product exploration for a target audience unfamiliar with the brand.

APPROACH

Created responsive layouts for mobile-first browsing
Developed content structure for product and brand discovery
Delivered accessible design system and user flows

BRANDING & MARKETING STRATEGY

In addition to UX/UI, I also led the campaign’s brand strategy, content structure, and initial moodboarding—ensuring that design decisions aligned with the tone and market positioning.

DELIVERABLES

Campaign moodboard and creative direction
Content strategy document and copy drafts
Wireframes and responsive UI mockups

CONTRIBUTIONS

Big Idea, Art Direction, Website Design

Carmen Tan

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KOSÉ Protect Your Skin Campaign
Landing Page + AR (Live)

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image of kose protect your skin campaign landing page

kose protect your skin campaign landing page

ROLE

UX/UI Designer

PLATFORM

Web + AR Integration for Instagram

TOOLS

After Effects, Illustrator, Photoshop

OVERVIEW

Built a Raya-season campaign landing page to introduce KOSÉ’s marine-friendly UV sunscreen, with WebAR features for trial-style engagement.

CHALLENGES

Deliver sustainability messaging and product education through an interactive and mobile-optimized experience

APPROACH

Designed anchor-based scrolling layout for product storytelling
Integrated AR experience via QR scan and product activation
Collaborated closely with dev for interactive feature QA

image of kose protect your skin campaign ar filter page design ui/ux

kose protect your skin campaign ar filter page design ui/ux testing video

CASE STUDY HERE

AR FILTER GAME

OBJECTIVE
Design an AR Filter game to further enhance audience engagement with brand

DELIVERABLES

✦ Mobile-first responsive landing page design

✦ Wireframes and high-fidelity mockups

✦ User journey mapping and flowcharts

✦ Engaging graphics and visual assets

✦ Concise messaging and content strategy

✦ Interactive prototypes for user testing

✦ Accessibility audit for design compliance

Content Writer - Nik Nayly

UI Design - Carmen Tan
AR Filter Developer - Krystyn Chew

Preview Talent - Nik Nayly

ELLGY PLUS CNY Campaign Microsite

image of Ellgy Plus 2023 chinese new year campaign on a macbook

image of Ellgy Plus 2023 chinese new year campaign on an iphone

ROLE

Art Director, UX/UI Designer

PLATFORM

Responsive Desktop and Mobile Website

TOOLS

Adobe Creative Suite (Illustrator, Photoshop)

OVERVIEW

Created a mobile-first, gamified microsite for a festive campaign to drive product engagement through interactive play and community participation.

CHALLENGES

Design an accessible, playful experience that appeals to a wide age range while incorporating campaign messaging, game mechanics, and product education.

APPROACH

Designed responsive wireframes and mobile UI
Developed interaction flow tailored for campaign rewards
Integrated festive visuals and brand assets
Collaborated with marketing and developers to align execution

BRANDING & MARKETING STRATEGY

In addition to UX/UI, I also led the campaign’s brand strategy, content structure, and initial moodboarding, ensuring that design decisions aligned with the tone and market positioning.

Ellgy Plus CNY decoration design

CASE STUDY HERE

Ellgy Plus CNY decoration design

DELIVERABLES

Campaign concept and interactive mechanic
User journey map and wireframes
Mobile-first UI mockups
Visual assets and motion guidelines
Microsite flow and reward logic
Developer-ready design files

CONTRIBUTIONS

Concept & Art Direction
Carmen Tan

Microsite Design & Execution
Home Page - Farhana, Izzy Yong
Community Hall Section - Carmen Tan
Game Design - Carmen Tan, Farhana
Content Writer

Lee Pei Tsan

Illustration, Animation & Execution
Carmen Tan & Farhana

CHECK OUT MORE CAMPAIGNS

Select any image to dive deeper! ✨

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KOSÉ

KOSÉ COZY CORNER

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KOSÉ

PROTECT YOUR SKIN,

PROTECT THE CORALS

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ELLGY PLUS

GONG XI HOP CHAI

FESTIVE CAMPAIGN

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PHYSIOGEL

AWARENESS CAMPAIGN

WANT TO TEAM UP ON SOMETHING AWESOME?

Whether you need fresh creative ideas, animation magic for your business, or just want to swap cat videos (I'm always down for that!)

✨ LET'S CHAT! 🎨

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