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Hi, I'm Carmen
Brand & Campaign Strategy
Shaped Through Creative Direction
13yrs
Across animation, agency and in-house creative
20+
Brands worked across agencies & in-house
5pax team
Led a team of designers and motion artists
What I Do
Brand Strategy & Positioning
Understanding what a brand represents, who it’s for, and how to position it effectively.
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Audience and competitor research
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Brand positioning
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Value propositions
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Communication direction
Campaign & Content Strategy
Finding the audience insight and central idea that give a campaign its direction.
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Campaign objectives
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Audience propositions
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Brand Messaging
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Channel strategy
Creative Direction
Developing the concept and visual direction, and overseeing the project through completion.
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Campaign concepts & ideation
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Art direction
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Digital experiences
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Social content
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Motion & Illustration
Selected Work
Healthcare · Creative Direction · Art Direction · Integrated Campaign · Digital-first · Motion & Illustration · Concept to final cut
Roche
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2D Motion
Selected Collaborations
