CARMENTAN.ART
HI, I'M CARMEN
I'm an Art Director and illustrator with a background in animation, digital campaigns, and storytelling-led design. I create thoughtful visuals that bring ideas to life through motion, UI/UX, illustrations or multi-platform campaigns. With experience leading design teams and working across content, strategy, and production, I focus on crafting work that feels intentional, refined, and genuinely engaging.
BRIDGING CREATIVE WORLDS
Where others see separate skills, I see connected stars.
My creative universe spans animation, design, marketing and illustration, not as isolated disciplines, but as points in a constellation that illuminate each other. This integrated perspective transforms how I approach digital storytelling, brand campaigns, and visual communication. When your project demands both strategic thinking and artistic execution across multiple platforms, my interconnected expertise aligns all elements into a cohesive whole. Where traditional approaches fall short, this creative ecosystem thrives.
Need a creative partner who sees the bigger picture? Let's talk!
WHAT I DO
From campaign ideation to motion design, I work across the full creative process, whether it's strategy, storytelling, and visual execution.
✦ Creative strategy and narrative planning
✦ Brand development that’s insight-driven
✦ Campaigns that feel fresh and perform well
✦ Short-form content and social media ideation
✦ Branded storytelling across digital platforms
✦ Planning and execution of performance-driven campaigns
✦ High-quality animations for digital campaigns
✦ Explainers that simplify the complex with clarity
✦ Children’s content with playful, purposeful movement
✦ Editorial and commercial illustrations
✦ Concept art and style frames for campaigns and media
✦ Visuals designed to elevate brand tone and emotion
CREATIVE PORTFOLIO
A collection of projects I’ve directed, designed, and brought to life through animation and thoughtful art direction.
Multidisciplinary by nature, I bridge storytelling with design across motion, branding, and interactive experiences. I’m based in Melbourne, collaborating globally on campaigns, platforms, and everything in between.