BRAND AND CREATIVE STRATEGY . MELBOURNE

I do brand strategy and creative direction

I lead creative efforts from strategy to delivery for brand platforms, integrated campaigns, and motion graphics. Based in Melbourne.

Practice

Brand strategy and creative direction across campaigns, brand systems, content, and identity. Beauty, healthcare, FMCG, broadcast, and B2B.

Currently

Open to in-house brand and creative direction roles, agency engagements, and direct-to-client projects. Melbourne · Available remote.

60%

Pitch wins for new marketing business

4-8x

Target KPI across campaigns

20+

Brands across campaign and content

150%

Campaign

ROI

Service

Featured Projects

O'cera · Apex Healthcare Berhad

Building a pharma skincare brand from scratch for the consumer market

Pharma to consumer · Brand platform · Naming · Campaign · Digital

Result/output line:
Pitch Win · website and socials launched

VIEW CASE STUDY

KOSE protect your skin, protect the corals campaign key visual

KOSÉ · Protect Your Skin, Protect The Corals

A Japanese skincare brand landing culturally during Raya season

Beauty · Cross-cultural · Integrated campaign · AR · Microsite · Bilingual UX

Result/output line:
+716% engagement ROI · +150% campaign ROI

VIEW CASE STUDY

Roche . Her Time Matters

A clinical breast awareness campaign that needed to break stigma

Healthcare · Brand storytelling · Animation direction · Integrated

Result/output line:
55,000+ views · Campaign Lauch

VIEW CASE STUDY

About

Brand and creative strategist based in Melbourne. 13 years across animation studios, integrated agencies, and in-house brand teams in Malaysia and Australia. Art Director at WEBQLO during its Agency of the Year recognition at the 2024 Advertising+Marketing Awards Malaysia. Most recently embedded in Xero's creative team through a significant rebrand and motion work.

The work spans beauty, healthcare, FMCG, broadcast animation, and B2B SaaS. All the while focusing on translating brand systems and strategic positioning into creative output, with the breadth of craft underneath to keep the chain unbroken from positioning to launch.

VIEW PORTFOLIO

Brands I've worked with.

INTERESTED?

If you're building a creative function, relaunching a brand, or need an end-to-end campaign partner who can own the brief from strategy to delivery, let's talk!

Open for senior creative roles, project-based contracts, and consultancy engagements.

Melbourne-based and remote.

EMAIL ME

Any interesting roles or projects? Let's Talk!