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Senior Creative: strategy, art direction and motion for brands that want ideas with edges.

I work from brief to execution, turning insight into campaigns and animated work that moves people. 

Currently available for freelance and senior creative roles.

(Permanent Resident, with full working rights in Australia.)

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I LEAD

Campaign strategy, creative direction, team mentoring, stakeholder management, QA and feedback

I MAKE

Illustration, 2D animation, motion graphics, UI/UX and microsites, performance ad creative, user campaign experiences

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Service

Hero Work

XERO

Motion-led brand storytelling for XERO, one of ANZ's most recognised fintech brands. Australian-based production, brand application, motion graphics and animation.

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KOSÉ: Protect Your Skin, Protect the Corals

Japanese skincare navigating halal concerns during Raya. Strategy, AR experience, microsite, bilingual UX, social and influencer direction. End-to-end. 150% ROI.

ROCHE: Her Time Matters

Breast cancer awareness rebuilt from a clinical brief into emotional storytelling. Concept, art direction, illustration, animation, microsite, social. End-to-end. 55K+ views.

ROCHE HTM Campaign Banner

Supporting Work

Brands I've worked on

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ROCHE LOGO
KOSÉ SEKKISEI LOGO
PHYSIOGEL LOGO
HOYA VISION LOGO
ELLGY PLUS LOGO
DECORTÉ LOGO
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CLARINS LOGO
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Got a brief, a project, or just a half-formed idea? I'd love to hear it.

Open to freelance, contract, consultancy and senior creative roles in Melbourne and remotely.

© 2026 by CarmenTan.Art . All rights reserved.

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