BRAND AND CREATIVE STRATEGY . MELBOURNE
I do brand strategy and creative direction
I lead creative efforts from strategy to delivery for brand platforms, integrated campaigns, and motion graphics. Based in Melbourne.
What I Do
Art Director and Creative Strategist specialising in brand identity, campaign strategy, and motion design. Beauty, healthcare, lifestyle, FMCG, broadcast, and B2B.
Open To
In-house brand and creative direction roles, agency engagements, and select consulting projects. Melbourne · Available remote.
Selected Collaborations
60%
Pitch wins for new marketing business
4-8x
Target KPI across campaigns
20+
Brands across campaign and content
150%
Campaign
ROI
Featured Projects
O'CERA
First consumer skincare brand from a pharmaceutical company, with no visibility or its own platform. I built the pitch from positioning, strategy, and creative direction.
PITCH WIN
KOSÉ
A Raya campaign built on cultural insight and environmental awareness. Strategy, art direction, influencer direction, and full campaign rollout.
150% ROI · 40% lift in CTR
ROCHE
A clinical brief turned into emotional storytelling. Concept through delivery, including strategy, art direction, animation, and social.
150% ROI · 50K+ views
About
Creative Strategist and Art Director based in Melbourne. I bring thirteen years of experience across animation studios, integrated agencies, and in-house brand teams, most recently contributing to Xero's creative team through their rebrand and motion work.
I work across beauty, healthcare, FMCG, broadcast, entertainment, education, and B2B SaaS. Alongside full-time and agency work, I'm available to work directly with brands on positioning, new product launches, and creative direction, bringing an outside perspective to where a brand is and where it could go, from strategy through to finished creative.
Say hello!
A single message can start something wonderful.
Happy to hear about your work, whether it's launching something new, reworking your brand, or building a campaign from scratch. I work across strategy, art direction, motion, and campaign development. Let's chat.
Available for senior creative roles, project-based contracts, and consultancy engagements. Melbourne-based and open to remote work.