I lead

Campaign strategy, creative direction, team mentoring, stakeholder management, QA and feedback

I make

Illustration, 2D animation, motion graphics, UI/UX and microsites, performance ad creative, user campaign experiences

Currently available for freelance and full-time roles.

(Permanent Resident, with full working rights in Australia.)

Art Director and multidisciplinary creative working across campaigns, socmed, motion, and illustration.

Service

Hero Work

XERO

Contributing to Xero's company-wide rebrand through motion graphics, animation, and brand application, producing assets across campaigns, visual identity, and brand systems.

VIEW WORK

KOSÉ: Protect Your Skin, Protect the Corals

Japanese skincare navigating halal concerns during Raya. Strategy, AR experience, microsite, bilingual UX, social and influencer direction. End-to-end. 150% ROI.

VIEW CASE STUDY

ROCHE: Her Time Matters

Breast cancer awareness rebuilt from a clinical brief into emotional storytelling. Concept, art direction, illustration, animation, microsite, social. End-to-end. 55K+ views.

VIEW CASE STUDY