60%
Pitch wins for marketing
See Clients
Selected Work
I've worked across two industries over 13 years, starting in broadcast animation, moving into brand strategy and campaign direction. The work spans beauty, healthcare, FMCG, and tech, in Malaysia and Melbourne. I direct from the strategy through to the final asset, and I stay close enough to the work to know when something isn't right. Commercially, it's held up: 60% pitch win rate, campaigns at 4-8x target KPIs.
SERVICES & SKILLS
Art Direction
Brand Strategy
Integrated Campaign
Motion Design
Illustration
Design System
User Experience
Content System
Performance Creative
Brands I've worked with
CURRENTLY OPEN TO
Senior permanent creative roles, project-based contracts, and consultancy engagements. Melbourne-based and remote. If you're building a creative function, relaunching a brand, or need an end-to-end campaign partner who can own the brief from strategy to delivery, let's talk!