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Visual storytelling shaped by insight, clarity, and design.

I lead art direction across social media, campaigns, motion, and UI/UX, blending narrative thinking with illustration and thoughtful digital design.

Carmen Tan profile image
About

HI, I'M CARMEN

I'm an Art Director and illustrator with a background in animation, digital campaigns, and storytelling-led design. I create thoughtful visuals that bring ideas to life through motion, UI/UX, illustrations or multi-platform campaigns. With experience leading design teams and working across content, strategy, and production, I focus on crafting work that feels intentional, refined, and genuinely engaging.

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Service

BRIDGING CREATIVE WORLDS

Where others see separate skills, I see connected stars.

My creative universe spans animation, design, marketing and illustration, not as isolated disciplines, but as points in a constellation that illuminate each other. This integrated perspective transforms how I approach digital storytelling, brand campaigns, and visual communication. When your project demands both strategic thinking and artistic execution across multiple platforms, my interconnected expertise aligns all elements into a cohesive whole. Where traditional approaches fall short, this creative ecosystem thrives.

Need a creative partner who sees the bigger picture? Let's talk!

WHAT I DO

From campaign ideation to motion design, I work across the full creative process, whether it's strategy, storytelling, and visual execution.

Creative strategy and narrative planning

Brand development that’s insight-driven

Campaigns that feel fresh and perform well

 Short-form content and social media ideation

 Branded storytelling across digital platforms

 Planning and execution of performance-driven campaigns

High-quality animations for digital campaigns

Explainers that simplify the complex with clarity

Children’s content with playful, purposeful movement

✦ Editorial and commercial illustrations

✦ Concept art and style frames for campaigns and media

✦ Visuals designed to elevate brand tone and emotion

User-friendly websites and app interfaces

✦ Responsive, mobile-first design systems

✦ Flows and layouts that enhance engagement and usability

CREATIVE PORTFOLIO

A collection of projects I’ve directed, designed, and brought to life through animation and thoughtful art direction.

Multidisciplinary by nature, I bridge storytelling with design across motion, branding, and interactive experiences. I’m based in Melbourne, collaborating globally on campaigns, platforms, and everything in between.

WANT TO TEAM UP ON SOMETHING AWESOME?

 Whether you need fresh creative ideas, animation magic for your business, or just want to swap cat videos (I'm always down for that!)?

THANK YOU FOR VISITING

I'm always looking for new and exciting opportunities. Let's connect.

  • LinkedIn
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  • Facebook
  • Threads

© 2024 by CarmenTan.Art . All rights reserved.

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