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Turning strategic thinking into creative direction across brand and campaign

60%

pitch win rate across 68 proposals in 3 years

150%

ROI achieved for KOSÉ campaign 2023

20+

Brands & campaign led with a team of five

Selected Work

Ocera

Pharma to consumer · Brand platform · Naming · Campaign · Digital

O'CERA

Building the brand platform for a pharma skincare label's first digital-first launch, from positioning to campaign

ROCHE Her Time Matters Key Visuals

Healthcare Campaign · Art Direction · animation · Socials and Performance

ROCHE

An illustrated short film turning conversation about breast cancer into a love letter to yourself

KOSE_Protect Your Skin Campaign KV

Cultural insight · AR experience · Microsite · Bilingual UX · Social

KOSÉ

A skincare campaign pairing coral conservation with cultural resonance, building trust with Muslim consumers during Raya

Ellgy Plus CNY Campaign KV

Cultural campaign · Gamification · UI/UX · Performance marketing

ELLGY PLUS

A Chinese New Year campaign turning festive tradition into an interactive shopping journey

2D Motion

Selected Collaborations

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