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Turning strategic thinking into creative direction across brand and campaign

60%

pitch win rate across 68 proposals in 3 years

150%

ROI achieved for KOSÉ campaign 2023

20+

Brands & campaign led with a team of five

Selected Work

Pharma to consumer · Brand platform · Naming · Creative Direction · Art Direction · Digital

O'CERA

Building the brand platform for a pharma skincare label's first digital-first launch, from positioning to campaign

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Cultural insight · AR experience · Microsite · Bilingual UX · Social

KOSÉ

A skincare campaign pairing coral conservation with cultural resonance, building trust with Muslim consumers during Raya

Blue Sky Scene

Brand illustration · Motion design · Campaign · In-house

XERO

Illustrated brand charms that make tax season reporting feel a little less daunting

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KOSE UV Brightening series

Skincare · Full campaign rollout · Art Direction · Illustration & Motion · UI/UX · Social content strategy & execution

KOSÉ

A skincare campaign built around quiet, cozy respite for urban women

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ROCHE HTM Campaign Banner

Healthcare · Creative Direction · Art Direction · Integrated Campaign · Digital-first · Motion & Illustration · Concept to final cut

Roche

A healthcare campaign centred around an illustrated short film turning conversation about breast cancer into a love letter to yourself

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ROCHE Her Time Matters Key Visuals

Cultural campaign · Art Direction · Gamification · UI/UX · Socials · Performance marketing

ELLGY PLUS

A Chinese New Year campaign turning festive tradition into an interactive shopping journey

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2D Motion

See Work

SOCIALS & CONTENT

Selected Collaborations

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