BRAND AND CREATIVE STRATEGY . MELBOURNE
I do brand strategy and creative direction
I lead creative efforts from strategy to delivery for brand platforms, integrated campaigns, and motion graphics. Based in Melbourne.
What I Do
Brand strategy and creative direction across campaigns, brand systems, content, and identity. Beauty, healthcare, FMCG, broadcast, and B2B.
Open To
In-house brand and creative direction roles, agency engagements, and direct-to-client projects. Melbourne · Available remote.
Selected Collaborations
60%
Pitch wins for new marketing business
4-8x
Target KPI across campaigns
20+
Brands across campaign and content
150%
Campaign
ROI
Featured Projects
About
Creative Lead and Strategist based in Melbourne. 13 years across animation studios, integrated agencies, and in-house brand teams in Malaysia and Australia. Art Director at WEBQLO during its Agency of the Year recognition at the 2024 Advertising+Marketing Awards Malaysia. Most recently embedded in Xero's creative team through a significant rebrand and motion work.
The work spans beauty, healthcare, FMCG, broadcast animation, and B2B SaaS. All the while focusing on translating brand systems and strategic positioning into creative output, with the breadth of craft underneath to keep the chain unbroken from positioning to launch.