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Travel Apps

WEBSITE & LANDING PAGE DESIGN

I design digital experiences that connect with users and convert for businesses. Whether it's a campaign microsite, internal dashboard, or an e-commerce landing page, I approach every project with strategy, empathy, and clarity.

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Internship Match – UI/UX Website Design (Concept Stage)

internship job search website home page ui / ux design

ROLE

UX/UI Designer

PLATFORM

Responsive Desktop and Mobile Website

TOOLS

Adobe Creative Suite (Illustrator, Photoshop)

OVERVIEW

This was a conceptual UX/UI design for a responsive internship-matching platform, aimed at simplifying the connection between students and hiring managers

CHALLENGES

Design a user-friendly experience that balances the needs of two distinct user types: students and recruiters.

APPROACH

  • Conducted persona research and mapped dual user journeys

  • Designed a dashboard system with customizable filters

  • Simplified onboarding using progressive disclosure

Skincare Brand Website (Concept Stage)

skincare website ui/ux website design mock

ROLE

UX/UI Designer

PLATFORM

Responsive Desktop and Mobile Website

TOOLS

Adobe Creative Suite (Illustrator, Photoshop)

OVERVIEW

A conceptual site design for a new skincare brand introducing its hero product line to a new market and audience.

CHALLENGES

Introduce a new skincare brand to digital audiences through an integrated content + UX approach that builds trust and curiosity by balancing education, brand storytelling, and product exploration for a target audience unfamiliar with the brand.

APPROACH

  • Created responsive layouts for mobile-first browsing

  • Developed content structure for product and brand discovery

  • Delivered accessible design system and user flows

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KOSÉ Protect Your Skin Campaign
Landing Page + AR (Live)

image of macbook
image of  kose protect your skin campaign landing page
kose protect your skin campaign landing page

ROLE

UX/UI Designer

PLATFORM

Web + AR Integration for Instagram

TOOLS

After Effects, Illustrator, Photoshop

OVERVIEW

Built a Raya-season campaign landing page to introduce KOSÉ’s marine-friendly UV sunscreen, with WebAR features for trial-style engagement.

CHALLENGES

Deliver sustainability messaging and product education through an interactive and mobile-optimized experience

APPROACH

  • Designed anchor-based scrolling layout for product storytelling

  • Integrated AR experience via QR scan and product activation

  • Collaborated closely with dev for interactive feature QA

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ELLGY PLUS CNY Campaign Microsite

image of Ellgy Plus 2023 chinese new year campaign on a macbook
image of Ellgy Plus 2023 chinese new year campaign on an iphone

ROLE

Art Director, UX/UI Designer

PLATFORM

Responsive Desktop and Mobile Website

TOOLS

Adobe Creative Suite (Illustrator, Photoshop)

OVERVIEW

Created a mobile-first, gamified microsite for a festive campaign to drive product engagement through interactive play and community participation.

CHALLENGES

Design an accessible, playful experience that appeals to a wide age range while incorporating campaign messaging, game mechanics, and product education.

APPROACH

  • Designed responsive wireframes and mobile UI

  • Developed interaction flow tailored for campaign rewards

  • Integrated festive visuals and brand assets

  • Collaborated with marketing and developers to align execution

CHECK OUT MORE CAMPAIGNS

Select any image to dive deeper! ✨

WANT TO TEAM UP ON SOMETHING AWESOME?

 Whether you need fresh creative ideas, animation magic for your business, or just want to swap cat videos (I'm always down for that!)

THANK YOU FOR VISITING

I'm always looking for new and exciting opportunities. Let's connect.

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© 2024 by CarmenTan.Art . All rights reserved.

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