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WEBSITE & LANDING PAGE DESIGN
I design digital experiences that connect with users and convert for businesses. Whether it's a campaign microsite, internal dashboard, or an e-commerce landing page, I approach every project with strategy, empathy, and clarity.

Internship Match – UI/UX Website Design (Concept Stage)

ROLE
UX/UI Designer
PLATFORM
Responsive Desktop and Mobile Website
TOOLS
Adobe Creative Suite (Illustrator, Photoshop)
OVERVIEW
This was a conceptual UX/UI design for a responsive internship-matching platform, aimed at simplifying the connection between students and hiring managers
CHALLENGES
Design a user-friendly experience that balances the needs of two distinct user types: students and recruiters.
APPROACH
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Conducted persona research and mapped dual user journeys
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Designed a dashboard system with customizable filters
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Simplified onboarding using progressive disclosure
Skincare Brand Website (Concept Stage)

ROLE
UX/UI Designer
PLATFORM
Responsive Desktop and Mobile Website
TOOLS
Adobe Creative Suite (Illustrator, Photoshop)
OVERVIEW
A conceptual site design for a new skincare brand introducing its hero product line to a new market and audience.
CHALLENGES
Introduce a new skincare brand to digital audiences through an integrated content + UX approach that builds trust and curiosity by balancing education, brand storytelling, and product exploration for a target audience unfamiliar with the brand.
APPROACH
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Created responsive layouts for mobile-first browsing
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Developed content structure for product and brand discovery
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Delivered accessible design system and user flows

KOSÉ Protect Your Skin Campaign
Landing Page + AR (Live)



ROLE
UX/UI Designer
PLATFORM
Web + AR Integration for Instagram
TOOLS
After Effects, Illustrator, Photoshop
OVERVIEW
Built a Raya-season campaign landing page to introduce KOSÉ’s marine-friendly UV sunscreen, with WebAR features for trial-style engagement.
CHALLENGES
Deliver sustainability messaging and product education through an interactive and mobile-optimized experience
APPROACH
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Designed anchor-based scrolling layout for product storytelling
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Integrated AR experience via QR scan and product activation
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Collaborated closely with dev for interactive feature QA

ELLGY PLUS CNY Campaign Microsite


ROLE
Art Director, UX/UI Designer
PLATFORM
Responsive Desktop and Mobile Website
TOOLS
Adobe Creative Suite (Illustrator, Photoshop)
OVERVIEW
Created a mobile-first, gamified microsite for a festive campaign to drive product engagement through interactive play and community participation.
CHALLENGES
Design an accessible, playful experience that appeals to a wide age range while incorporating campaign messaging, game mechanics, and product education.
APPROACH
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Designed responsive wireframes and mobile UI
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Developed interaction flow tailored for campaign rewards
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Integrated festive visuals and brand assets
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Collaborated with marketing and developers to align execution
CHECK OUT MORE CAMPAIGNS
Select any image to dive deeper! ✨
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